
She actually walked over to it!
My tortie ignores everything I put down. Day two she was sitting next to the Sip Meow bowl waiting for a refill.
Fountains change how water is served. Instinct decides whether your cat cares. Here's what the research says, and the 10-second fix cat moms love.

A cat's natural prey is about 70% water. Dry kibble is about 10%. Cats evolved to get most of their water from food, so a plain bowl of water often isn't very exciting to them.

Cats come from desert hunters. Out there, water was hard to find. So cats got most of their water from the food they caught.
A mouse is about 70% water. Dry kibble is about 10%. That's a big gap, and a plain bowl of water is supposed to fill it.
Source: Massey University feline nutrition research.

Cats follow their nose. Plain water smells like… nothing. No wonder so many cats walk right past the bowl.
Sip Meow adds a savory poultry smell and taste. Now the bowl smells like something worth checking out.

Fountains are cute. But when researchers tested 14 cats with still water, a circulating fountain and a falling-water fountain, the cats drank about the same amount from all three, on average.
A fountain changes how water is served. It doesn't change why your cat would want it.
Source: Robbins et al., Journal of Feline Medicine and Surgery, 2018.

Scientists have tested what happens when cats get a tasty water in a separate bowl, right next to their plain water.
In a 2018 study, cats on dry food drank about 50% more liquid in the first week. Cats who only had plain tap water didn't drink more.
Sip Meow is built on the same simple idea: make the bowl worth visiting.
Source: Zanghi et al., American Journal of Veterinary Research, 2018. That study used a nutrient-enriched water, not Sip Meow.

Your cat will never say thank you. But you'll know. 💛
Scoop. Stir. Set it next to their plain water, away from their food. Ten seconds a day. It's a tiny habit that says “I'm looking out for you.”
And yes, the jar is cute enough to live on the counter.
Cat behavior experts suggest a few easy wins. Do these, and give your cat every reason to sip:

My tortie ignores everything I put down. Day two she was sitting next to the Sip Meow bowl waiting for a refill.
Spent $60 on a fountain he side-eyed for a month. One scoop of this and he's finally interested in a bowl.

Our ginger is fussy about literally everything. He's into this, which is a first.
If your cat gives Sip Meow the full side-eye, reach out within 30 days and we'll sort you out.
No. Always keep a bowl of plain fresh water out, and keep feeding their normal diet.
Yes, on the idea. Cats evolved to get water from food, fountains didn't change average intake in a 2018 study, and a tasty water bowl got cats on dry food drinking more in another 2018 study. Those studies didn't test Sip Meow itself. See the sources at the bottom of this page.
Check with your vet before adding anything new to their routine.
Buy 2 jars and get a third free, or buy 3 and get 2 free. The free jars are applied automatically at checkout.
1. Massey University. “How hydrated is your cat? New study investigates feline feeding habits.” (prey ~70% water; dry food ~10%)
2. Robbins MT et al. “Quantified water intake in laboratory cats from still, free-falling and circulating water bowls.” Journal of Feline Medicine and Surgery, 2018.
3. Zanghi BM, Gerheart L, Gardner CL. “Effects of a nutrient-enriched water on water intake and indices of hydration in healthy domestic cats fed a dry kibble diet.” American Journal of Veterinary Research, 2018. (Study product was not Sip Meow.)
4. Cats Protection. “Behaviour focus: drinking water.”
Sip Meow is a flavored water mix, not a medicine. Always keep plain fresh water out, and talk to your vet if your cat's drinking habits change.