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Cat parent PSA

Why your cat ignores their water bowl (it's not you, it's 10,000 years of instinct)

Fountains change how water is served. Instinct decides whether your cat cares. Here's what the research says, and the 10-second fix cat moms love.

White cat drinking from a cat-ear bowl beside the Sip Meow jar
Did you know?

A cat's natural prey is about 70% water. Dry kibble is about 10%. Cats evolved to get most of their water from food, so a plain bowl of water often isn't very exciting to them.

1

Your cat is built to “eat” their water

Orange tabby sniffing the Sip Meow jar

Cats come from desert hunters. Out there, water was hard to find. So cats got most of their water from the food they caught.

A mouse is about 70% water. Dry kibble is about 10%. That's a big gap, and a plain bowl of water is supposed to fill it.

70%water in a cat's natural prey
10%water in dry kibble

Source: Massey University feline nutrition research.

2

Plain water doesn't smell like dinner

Open Sip Meow jar with a scoop of savory powder

Cats follow their nose. Plain water smells like… nothing. No wonder so many cats walk right past the bowl.

Sip Meow adds a savory poultry smell and taste. Now the bowl smells like something worth checking out.

  • Savory poultry flavor cats can smell
  • One scoop in a separate bowl
  • Plain water stays right beside it
3

Fancy fountains don't fix it

Cat drinking from the savory bowl next to plain water

Fountains are cute. But when researchers tested 14 cats with still water, a circulating fountain and a falling-water fountain, the cats drank about the same amount from all three, on average.

A fountain changes how water is served. It doesn't change why your cat would want it.

14cats tested on 3 bowl types
Sameaverage water intake from all three

Source: Robbins et al., Journal of Feline Medicine and Surgery, 2018.

  • No cords or pumps
  • No filters to buy
  • Works with the bowls you already own
4

Tastier water gets sipped. It's been studied.

Stirring Sip Meow into a bowl of water

Scientists have tested what happens when cats get a tasty water in a separate bowl, right next to their plain water.

In a 2018 study, cats on dry food drank about 50% more liquid in the first week. Cats who only had plain tap water didn't drink more.

Sip Meow is built on the same simple idea: make the bowl worth visiting.

24 → 37.5mL per kg per day, week one
+50%more liquid with a tasty bowl

Source: Zanghi et al., American Journal of Veterinary Research, 2018. That study used a nutrient-enriched water, not Sip Meow.

5

You become the cat mom with the hydration ritual

Sip Meow jar styled on a kitchen counter

Your cat will never say thank you. But you'll know. 💛

Scoop. Stir. Set it next to their plain water, away from their food. Ten seconds a day. It's a tiny habit that says “I'm looking out for you.”

And yes, the jar is cute enough to live on the counter.

✓

The cat mom hydration checklist

Cat behavior experts suggest a few easy wins. Do these, and give your cat every reason to sip:

  • Keep water away from food (wild cats keep them apart)
  • Use a wide, shallow bowl so whiskers don't touch the sides
  • Pick a quiet spot where your cat can see the room
  • Refresh the water every day
  • Add a savory bowl they actually want to visit 😼
What cat parents say

The snub era is over.

4.9 out of 5 · 1,000+ reviewsSample
Sample
She actually walked over to it!

She actually walked over to it!

My tortie ignores everything I put down. Day two she was sitting next to the Sip Meow bowl waiting for a refill.

Jess & Mochi Verified buyer
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The fountain is officially retired

Spent $60 on a fountain he side-eyed for a month. One scoop of this and he's finally interested in a bowl.

Daniel & Biscuit Verified buyer
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Picky boy approved

Picky boy approved

Our ginger is fussy about literally everything. He's into this, which is a first.

Ana & Oliver Verified buyer
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Launch offer

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  • Savory poultry flavor made for cats
  • Scoop, stir, serve in 10 seconds
  • Bundle & get free jars
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Sample 30 DAY PROMISE

Not into it? We'll make it right.

If your cat gives Sip Meow the full side-eye, reach out within 30 days and we'll sort you out.

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Questions

Curious cat questions

Does it replace water or food?

No. Always keep a bowl of plain fresh water out, and keep feeding their normal diet.

Is there real science behind this?

Yes, on the idea. Cats evolved to get water from food, fountains didn't change average intake in a 2018 study, and a tasty water bowl got cats on dry food drinking more in another 2018 study. Those studies didn't test Sip Meow itself. See the sources at the bottom of this page.

My cat has a health condition or special diet. Can they have it?

Check with your vet before adding anything new to their routine.

How do the bundles work?

Buy 2 jars and get a third free, or buy 3 and get 2 free. The free jars are applied automatically at checkout.

Give the water bowl a glow-up.

One scoop. One cute jar. One very curious cat.

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Sources

1. Massey University. “How hydrated is your cat? New study investigates feline feeding habits.” (prey ~70% water; dry food ~10%)

2. Robbins MT et al. “Quantified water intake in laboratory cats from still, free-falling and circulating water bowls.” Journal of Feline Medicine and Surgery, 2018.

3. Zanghi BM, Gerheart L, Gardner CL. “Effects of a nutrient-enriched water on water intake and indices of hydration in healthy domestic cats fed a dry kibble diet.” American Journal of Veterinary Research, 2018. (Study product was not Sip Meow.)

4. Cats Protection. “Behaviour focus: drinking water.”

Sip Meow is a flavored water mix, not a medicine. Always keep plain fresh water out, and talk to your vet if your cat's drinking habits change.

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